Luxe Complete Golf Set, is a quality, complete golf set crafted for women. Serving as both the Senior Designer and Art Director, I led the design journey, ensuring every detail, from the bag to the head covers and shaft graphics, exuded a sense of elegance that’s worthy of the name LUXE. By combining elements from previous club sets with fresh designs, I aimed to create a golf set that communicates performance and sophistication while bucking the convention of what a women’s set “should” look like. In the end, this set became a fusion of the classic and the contemporary and held wide appeal within Its target audience.