As the Senior Graphic Designer for the PGA Show exhibit, I spearheaded the visual journey for the D7 irons launch. I led brainstorming and planning sessions and personally crafted over 90 percent of the design. From flat layouts to dynamic 3D renders, every step reflected our commitment to authentic storytelling. Presenting the final designs with persuasion, I ensured they seamlessly aligned with our vision. The exhibit's bold aesthetic was inspired by the D7 Campaign. Beyond design, I handled logistics, product merchandising, and production.