In the creation of the new Staff Model ball family, I served as Senior Packaging Designer, overseeing and executing 95 percent of the design process. From conceptualization to stakeholder presentations, print production, and vendor coordination, I ensured a seamless and visually striking product. Leveraging the existing DUO SOFT and TRIAD packaging, along with their visual communication systems (both which I designed), I updated the core offerings of Wilson’s premium golf balls. The challenge was to maintain recognition with the rest of the golf ball family with two distinct new offerings all while subtly pushing the design forward. The packaging design, executed on metallic poly board, boasted premium finishes like a matte, embossed soft-touch football texture, spot gloss finishes, and custom window die-cuts.