Collaborating with an agency, I inherited the raw canvas—a flat, unfinished front panel. I embraced the challenge, refining the design of every facet of the packaging. The transformation extended beyond the front, encompassing the sides, back, and sleeves. Premium finishes were employed—metallic poly board, logos gleaming in metallic copper or gold, a variety of spot and gloss finishes, and strategic embossing. The result is the resurrection of the long-standing, recreational Wilson sub-brand which transforms it into a premium golf experience.