Stepping into the vibrant world of Zico Coconut Water, I played a pivotal role in maintaining and crafting its packaging aesthetic. Tasked with the challenge of overseeing existing designs and creating new ones, I navigated the intricate landscape of a startup evolving into an international brand distributed by Coca-Cola which posed additional oversight, rules, and regulations to ensure compliance. Beyond packaging, my creative influence extended to designing a compelling trade show booth, managing print production, and even attending cross-country press checks. Collaborating seamlessly with ViroDesignLab's art direction, I contributed to Zico's visual narrative, adding a refreshing touch to the beverage brand's identity.