Leading the design for Duo Optix Golf Balls, I wore the hat of a Senior Packaging Designer, contributing significantly to the entire process. I crafted the visual identity for Wilson's entire premium golf ball family including STAFF MODEL and DUO SOFT PLUS. The packaging, with a base of metallic poly board, utilized premium finishes such as matte metallic texture, UV soft touch, and matte and gloss spot finishes. Tactile finishes like embossing, debossing, and custom window die-cuts blended simplicity and confidence, creating a striking visual language.