Guiding the design for the Staff Model Golf Balls, my role as Senior Packaging Designer delved into the nitty-gritty, handling over 90 percent of the design process. I designed not just one set of golf balls but an entire visual language for Wilson's premium golf ball family including DUO SOFT PLUS and DUO OPTIX. The metallic poly board packaging served as a canvas for understated yet impactful touches – matte metallic, hybrid metal texture, and a thoughtful blend of spot and gloss finishes. Embossed and debossed elements, alongside custom window diecuts, added a tactile finesse to the presentation. The result was a sophisticated, luxurious top-quality golf ball packaging.